Your Next Press Release Is 60 Seconds Away (And Costs Less Than a Coffee)

Last updated: October 2023 | Read time: 7 minutes

78% of startup-funded companies never issue a single press release in their first year. That statistic isn't from a marketing puff piece—it's buried in a 2022 data audit by Cision, the media monitoring giant. And it's insane. Because those same companies are burning through budget trying to get "exposure" through random guest posts and cold DMs. You don't need exposure. You need documentation that journalists, investors, and customers can actually screenshot and share. That's what a press release does. And thanks to the Press Release Generator on yanni.uk, you can now get that done in under a minute for fifteen cents.

Let me show you exactly what this thing spits out, why it works, and how to stop overthinking this process.

The Output That Stops Scrollers

Before I explain anything, I want you to see the goods. I fed the Press Release Generator three rough notes about a made-up SaaS company launching a new feature. I gave it no formatting, no AP style guidance, no fluff. This is what came back in roughly 55 seconds:

FOR IMMEDIATE RELEASE

Portabl LaunchES AI-Powered Resume Scanner to Eliminate Bias in Early-Stage Hiring

Austin, TX — October 17, 2023 — Portabl, the workforce analytics platform helping SMBs build diverse teams, today announced the launch of its AI-Powered Resume Scanner. The new tool strips identifying information from resumes before they reach hiring managers, reducing unconscious bias during the initial screening phase by an estimated 40%.

“Traditional applicant tracking systems sort by keywords, not potential,” said Jordan Lee, CEO of Portabl. “Our scanner focuses on skill notation and job outcomes rather than names, schools, or gaps in employment history. It’s a more equitable starting point for every candidate.”

The scanner integrates directly with existing HR stacks via API and processes up to 5,000 resumes in under two minutes. Early beta testers at 12 mid-market firms reported a 15% increase in candidate diversity at the interview stage within the first quarter of implementation.

Portabl plans to roll out a full candidate dashboard and predictive hiring model in Q1 2024.

###

Media Contact:
Jordan Lee
[email protected]
(512) 555-0192

That’s a complete, publishable release. Dateline, boilerplate, quote, call to action, media contact. No missing pieces. No gibberish. If you were Jordan Lee, you could copy this, run it through a quick grammar polish, and send it to your local business wire within five minutes. That’s the whole point.

Why “Just Write It Yourself” Is Actually Costing You Money

I know what you’re thinking. “$0.15 per use? That’s kind of cheap. But can’t I just bang one out in Google Docs?”

You can. But you probably won’t. Or you’ll write it, stare at it for 20 minutes, decide it sounds “salesy,” delete the second paragraph, write a worse version, and then close the tab because your onboarding email queue is on fire. I’ve been there. Everyone’s been there.

The real cost isn’t the fifteen cents. It’s the 45 minutes you spend hunched over a cursor wondering if “groundbreaking” is too cliché. The Press Release Generator eliminates that paralysis entirely. It gives you a structural shell that follows the Inverted Pyramid framework—the journalism standard where the most critical information (who, what, when, where, why) lives in the first paragraph, and supporting details cascade downward. This isn’t a magic secret; it’s reporting 101. But most founders and freelancers don’t know it, so their releases bury the lede under three paragraphs of company history.

The tool forces the Inverted Pyramid on your input. You don’t have to think about structure. You just dump the facts, and it arranges them in the order that journalists actually want to read.

Three Input Moves That Make the Output Sing

Okay, so the tool works. But like any AI tool, the output is only as good as the input you shove into it. Here’s exactly how to prime the Press Release Generator for maximum quality:

1. Lead with the Conflict or the Change

Journalists don’t care that you’re “excited to announce” something. They care about tension. What problem existed before your news? What changed? Frame your input around that shift. Instead of writing “We launched a new project management feature,” write “Teams using Slack were losing an average of 3 hours per week to context switching. Our new feature pulls all Slack threads into a single project view, cutting that loss by 80%.” The tool will grab that implied conflict and weave it into the lead paragraph. Feed it a boring statement, and you get a boring release.

2. Name a Real Human (or a Specific Title)

The tool asks for a spokesperson. Do not put “Our marketing team.” Put a name. If you don’t have a C-level person, use a product manager or a lead engineer. The output feels ten times more credible when there’s a real human with a quote. If you truly have no one, put “Company Name Spokesperson”—but know that journalists will toss a release with no named contact faster than you can say “press embargo.” The generator includes a media contact block at the bottom. Fill this out. Give a real email address. This is where the deal gets sealed.

3. Use Action Verbs in Your “Announcement Type” Line

The generator usually prompts you to describe the nature of your news (launch, partnership, funding, etc.). Use verbs that imply momentum: expands, acquires, launches, appoints, secures, partners with. Avoid announces, reveals, is pleased to inform. Those are passive. The tool will adopt your verb energy. If you say “partners with,” the release will write itself around that collaborative framing. If you say “announces,” the release will feel like a corporate blanket statement.

What This Tool Isn’t (So You Don’t Get Disappointed)

The Press Release Generator is not a PR strategy. It won’t write your media list, pitch journalists, or get you coverage. It is a structural and linguistic labor saver. It takes the messy bullet points in your brain and turns them into a formatted document that follows the industry template. That’s it. And that’s honestly enough for most solo founders, freelancers, and small teams who just need to get the damn announcement out the door without hiring a $200/hour copywriter.

If you need the whole package—strategy, distribution, follow-ups—you still need a human. But if you need the artifact, this is your fastest path.

Where a Press Release Fits in Your Real Workflow

Here’s where I see most people fumble. They think a press release is a launch-day thing. You write it, you send it, you wait for the Forbes writer to call. That’s a fantasy for 99% of businesses.

In reality, a press release is better used as anchoring content for everything else. You write it here in 60 seconds, then you:

The release becomes the canonical source. Everything else is a derivative. That’s the workflow power move.

When You Absolutely Should Use a (Human) Writer Instead

I’m not going to tell you this tool replaces professional copywriting. It doesn’t. If you are:

...then hire a professional. Spend the $500. The nuance and relationship management required there is beyond any AI.

But if you’re announcing a new partnership with a local vendor, a product feature update, a community event, a new hire, or a rebrand—and you just need the words to exist on a page in the right format—the Press Release Generator is your best fifteen-cent investment of the week.

The Three-Minute Workflow: From Idea to Sending

Here’s exactly what my process looks like now, and it’s brutal in its efficiency:

  1. Brain dump into a scratchpad (2 minutes). I write down: “We hired Sarah as COO. She comes from Stripe. She’s going to lead our operations expansion into LATAM. Her start date is Nov 1.”
  2. Paste into the tool (30 seconds). I fill in the fields at yanni.uk/press-release-generator. I write the quote as if Sarah said it: “I’m excited to join at this inflection point for the LATAM market.”
  3. Generate (60 seconds). I hit go, grab the output.
  4. Quick edit (2 minutes). I read it out loud. I tighten one sentence. I make sure the media contact email is correct.
  5. Send or schedule (1 minute). I paste it into a press release distribution service or an email to my local business journal editor.

Total time: about five minutes. Total cost: $0.15. Outcome: a professional asset that exists forever.

The “Too Small” Trap You Need to Escape

Most founders decide their news isn’t “worth” a press release. “Oh, we just hired someone.” “Oh, we just updated the pricing page.” “Oh, we just hit 100 customers.”

Stop that.

Every milestone is a signal to the market. A press release is not just for media. It’s for your customers to find when they Google your company. It’s for potential partners to vet your legitimacy. It’s for your own team to rally around. A press release is a permanent record. It says “this happened and it mattered.” The only people who think their news is too small are the people who haven’t generated a release yet. Once you see how easy it is with this tool, you’ll start announcing things you previously let die in a Slack thread.

Your Action Window: The Next 60 Seconds

You have one piece of news right now. Maybe it’s a product update. Maybe it’s a team milestone. Maybe it’s a partnership you signed three weeks ago and never formalized publicly. Open a new tab. Go to the Press Release Generator. Spend fifteen cents and sixty seconds. What comes out the other side is a finished, formatted press release that you—right now—could publish or send.

The hard part isn’t writing; it’s starting. The tool removes the starting friction. Use it once, and you’ll never let a piece of good news go unnoticed again.

Related Tools You Might Like